List of products by brand Vivaraise

With Vivaraise, colour does not come last: it guides the entire composition. Founded in 1974, the French brand designs textiles that can be coordinated across the bedroom, living room and bathroom.

The Flosia selection includes cushions, throws, quilts, bed and bath linen, curtains and rugs. Velvet, linen, piqué cotton, embroidery, fringes and stonewashed finishes vary by line.

There are 178 products.

Sort by:
Relevance Name, A to Z Name, Z to A Price, low to high Price, high to low
Showing 1-36 of 178 item(s)
Back to top

Begin with a shade, then let the materials interact. Since 1974, Vivaraise has created textile worlds in which colour forms a common thread between the rooms of the home. Its history began in a family passementerie factory in Ardèche before gradually expanding from bed linen to textile decoration for the entire home.

A palette that flows through the home

Vivaraise’s strength lies in coordination. A cushion can repeat the tone of a throw, a bedspread can extend the atmosphere of a curtain, and a rug can add the final contrast. On Flosia, the selection covers the living room, bedroom and bathroom: cushions, throws, quilts, coverlets, duvet covers, sheets, pillowcases, curtains, rugs, towels and hammam towels. This breadth makes it possible to create a coordinated interior without claiming to bring together all the brand’s collections.

The Zeff, Elise, Fara, Gastounet, Maia and Tender lines offer different sensibilities. Zeff features several bedding and decorative pieces; Fara notably works with plain designs and cotton velvet on its curtains; Elise carries its colours across cushions, throws, bed runners and curtains. Every combination remains open: tone-on-tone for an enveloping effect, measured contrast to enliven a room, or a strong material against a calm base.

Touch as punctuation

  • Stonewashed: a softened, muted appearance on the relevant products.
  • Embroidery and jacquards: a pattern created through yarn and relief.
  • Fringes, pompons and knotted stitches: finishes that animate the edges.
  • Velvet, linen and piqué cotton: distinct sensations to check model by model.

Three settings, three ways to coordinate

In the bedroom, layer a duvet cover, quilt and cushions while varying the depth of tone. In the living room, a throw and a few cushions are enough to transform a sofa, while a rug anchors the whole arrangement. In the bathroom, coordinated towel and bath-mat ranges turn an everyday gesture into a colourful composition. Finally, Zeff, Elise and Fara curtains frame the light with a transparency and drape specific to their material.

The influence of journeys through India and manual craftsmanship, developed in the 1990s with Esther Blanchard, can be seen in the brand’s patchworks, embroidery and textures. Yet Vivaraise does not ask you to reproduce a fixed setting: it offers a tactile, bohemian and colourful vocabulary to arrange according to the room and the season.